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master's thesis
Uloga promocijskih aktivnosti u kulturnim i kreativnim industrijama
2020. urn:nbn:hr:251:599751
Ašenbrener, Josipa
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Ašenbrener, J. (2020). Uloga promocijskih aktivnosti u kulturnim i kreativnim industrijama (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:599751

Ašenbrener, Josipa. "Uloga promocijskih aktivnosti u kulturnim i kreativnim industrijama." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:599751

Ašenbrener, Josipa. "Uloga promocijskih aktivnosti u kulturnim i kreativnim industrijama." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:599751

Ašenbrener, J. (2020). 'Uloga promocijskih aktivnosti u kulturnim i kreativnim industrijama', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 12 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:599751

Ašenbrener J. Uloga promocijskih aktivnosti u kulturnim i kreativnim industrijama [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2024 November 12] Available at: https://urn.nsk.hr/urn:nbn:hr:251:599751

J. Ašenbrener, "Uloga promocijskih aktivnosti u kulturnim i kreativnim industrijama", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:599751

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Metadata
TitleUloga promocijskih aktivnosti u kulturnim i kreativnim industrijama
Title (english)Role of promotional activities in cultural and creative industries
AuthorJosipa Ašenbrener
MentorMarija Tolušić (mentor)
Committee memberMarta Borić Cvenić (predsjednik povjerenstva)
Committee memberDarija Kuharić (član povjerenstva)
Committee memberMarija Tolušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2020-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Kultura kao dio kulturne industrije u nepovoljnom je položaju i dosta je zakinuta u našoj državi, posebice zbog financijskih sredstava te tako postoji veliki jaz između onoga što se postiže i što bi se odgovarajućim sredstvima moglo postići. Smanjeni resursi rezultiraju velikim naporima svih zaposlenih, ponajviše menadžera i menadžera promocije, ukoliko ih ove industrije uopće imaju. Neophodna je dobro osmišljena promocijska aktivnost kako bi se u ovim izazovnim vremenima pronašla publika i korisnici ovih industrija. Dobra promocija ključna je pri privlačenju novih i zadržavanju postojećih korisnika/publike. Oni potencijalni moraju se dobro informirati putem promocijskih aktivnosti kako bi postali stvarna publika i korisnici i kako bi ostali publika, poželjno vjerna publika. Stoga promocija je neizostavna u području kulturnih i kreativnih industrija i uloga joj je značajna.
Abstract (english)
Culture as a part of the cultural industry is at a disadvantage and is quite deprived in our country, especially due to financial resources, so there is a big gap between what is achieved and what could be achieved if adequate resources are ensured. Reduced resources result in increased efforts of all employees, mostly managers and promotion managers, if they are included in the work of the said industries at all. A well-designed promotional activity is needed in order to find the audience and users of these industries in these challenging times. A good promotion is the key to attracting new and retaining existing users/audiences. Potential ones need to be well informed through promotional activities in order to become a real audience and users and to remain an audience, preferably a loyal audience. Therefore, promotion is indispensable in the field of cultural and creative industries and its role is increasingly important.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:599751
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-10-19 15:25:03