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master's thesis
Mrežni marketing u Hrvatskoj
2019. urn:nbn:hr:251:464194
Škorić, Maja
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Škorić, M. (2019). Mrežni marketing u Hrvatskoj (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:464194

Škorić, Maja. "Mrežni marketing u Hrvatskoj." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:251:464194

Škorić, Maja. "Mrežni marketing u Hrvatskoj." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:251:464194

Škorić, M. (2019). 'Mrežni marketing u Hrvatskoj', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:464194

Škorić M. Mrežni marketing u Hrvatskoj [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2019 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:251:464194

M. Škorić, "Mrežni marketing u Hrvatskoj", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:251:464194

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Metadata
TitleMrežni marketing u Hrvatskoj
Title (english)Network Marketing in Croatia
AuthorMaja Škorić
MentorIva Buljubašić (mentor)
Committee memberIvana Bestvina Bukvić (predsjednik povjerenstva)
Committee memberIva Buljubašić (član povjerenstva)
Committee memberMarija Tolušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2019-05-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Mrežni marketing je oblik poslovanja koji postoji već sedamdesetak godina i rasprostranjen je u više od stotinu zemalja. Ovakav način poslovanja temelji se na direktnoj prodaji, no uz brojne pogodnosti. Za razliku od piramidalnog sustava s kojim se mrežni marketing često povezuje, ovdje je naglasak na prodaji proizvoda a ne na plaćanju članarine. Mrežni marketing temelji se na građenju mreže. Cilj poslovanja je stvoriti stabilan i uspješan tim koji će kontinuirano pronalaziti nove kupce ali i partnere koji će zajedno s njima širiti mrežu. Za stvoriti uspješnu mrežu potrebno je odabrati kvalitetnu kompaniju s kvalitetnim mentorima koji će distributeru uvijek biti od pomoći. Jedna od bitnijih stvari u ovom poslu je stvoriti i održavati uspješan imidž. U Hrvatskoj postoje brojne MLM tvrtke no u našem društvu i dalje postoje brojne predrasude kao i neznanje vezano za ovakav oblik poslovanja.
Abstract (english)
Network marketing is a form of business that has existed for seventy years and is spread over more than a hundred countries. This mode of business is based on direct sales, but with numerous benefits. Unlike the pyramidal system with which network marketing is often linked, the emphasis is on product sales and not on payment of membership fees. Network marketing is based on networking. The goal of the business is to create a stable and successful team that will continually find new customers as well as partners that will expand the network. To create a successful network, it is necessary to choose a quality company with quality mentors that will always be of help to the distributor. One of the most important things in this business is to create and maintain a successful image. There are numerous MLM companies in Croatia but there are still many prejudices in our society as well as ignorance regarding this kind of business.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:464194
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-01-24 09:44:06