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undergraduate thesis
Uloga i važnost digitalnog marketinga u prehrambenoj industriji: studija slučaja Mlinar
2020. urn:nbn:hr:251:847486
Vukalović, Antonia
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Vukalović, A. (2020). Uloga i važnost digitalnog marketinga u prehrambenoj industriji: studija slučaja Mlinar (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:847486

Vukalović, Antonia. "Uloga i važnost digitalnog marketinga u prehrambenoj industriji: studija slučaja Mlinar." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:847486

Vukalović, Antonia. "Uloga i važnost digitalnog marketinga u prehrambenoj industriji: studija slučaja Mlinar." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:847486

Vukalović, A. (2020). 'Uloga i važnost digitalnog marketinga u prehrambenoj industriji: studija slučaja Mlinar', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 11 December 2024, https://urn.nsk.hr/urn:nbn:hr:251:847486

Vukalović A. Uloga i važnost digitalnog marketinga u prehrambenoj industriji: studija slučaja Mlinar [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2024 December 11] Available at: https://urn.nsk.hr/urn:nbn:hr:251:847486

A. Vukalović, "Uloga i važnost digitalnog marketinga u prehrambenoj industriji: studija slučaja Mlinar", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:847486

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Metadata
TitleUloga i važnost digitalnog marketinga u prehrambenoj industriji: studija slučaja Mlinar
Title (english)The role and imprtance of digital marketing in the food industry: case study of Mlinar
AuthorAntonia Vukalović
MentorIva Buljubašić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2020-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Zahvaljujući širenju i napredovanju digitalnog marketinga, današnje industrije imaju mogućnost boljeg pozicioniranja i osiguranja veće vidljivosti na svjetskom tržištu. Prilagođavanjem novim trendovima u marketingu i oglašavanju, prehrambena industrija ulaže dodatne napore kako bi ostvarila poslovni uspjeh te kako bi se prilagodila novonastaloj globalnoj tržišnoj situaciji. Definirat će se pojam digitalnog marketinga te će se pojasniti trenutno stanje prehrambene industrije u Republici Hrvatskoj. Svrha je ukazati na nužnost primjene digitalnog marketinga i njegove tehnike u poslovanju prehrambenih industrija. Cilj ovog rada je na primjeru lanca pekari Mlinar prikazati kako digitalni marketing, s naglaskom na marketingu društvenih mreža može dovesti do boljeg povezivanja sa zajednicom te kako postojećim i potencijalnim korisnicima dati moć i osjećaj važnosti.
Abstract (english)
Thanks to the expansion and advancement of digital marketing, today's industries have the opportunity to better position themselves and ensure better visibility in the global market. By adapting to new trends in marketing and advertising, food industry is making additional efforts to achieve business success and to adapt to the emerging global market situation. The concept of digital marketing and the current state of the food industry in the Republic of Croatia will be defined. The purpose of this paper is to point out the necessity of applying digital marketing and its techniques in the business of food industries. The goal of this paper is to use the example of the Mlinar bakery chain to show how digital marketing, with an emphasis on social media marketing, can lead to better connection with the community and how to give the sense of importance to existing and potential customers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:847486
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-24 15:14:59