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master's thesis
Guerilla marketing - primjena među Instagram influencerima
2020. urn:nbn:hr:251:350795
Jambrečina, Ena
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Jambrečina, E. (2020). Guerilla marketing - primjena među Instagram influencerima (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:350795

Jambrečina, Ena. "Guerilla marketing - primjena među Instagram influencerima." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:350795

Jambrečina, Ena. "Guerilla marketing - primjena među Instagram influencerima." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:350795

Jambrečina, E. (2020). 'Guerilla marketing - primjena među Instagram influencerima', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 10 December 2024, https://urn.nsk.hr/urn:nbn:hr:251:350795

Jambrečina E. Guerilla marketing - primjena među Instagram influencerima [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2024 December 10] Available at: https://urn.nsk.hr/urn:nbn:hr:251:350795

E. Jambrečina, "Guerilla marketing - primjena među Instagram influencerima", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:350795

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Metadata
TitleGuerilla marketing - primjena među Instagram influencerima
Title (english)Guerilla marketing - application among Instagram influencers
AuthorEna Jambrečina
MentorIva Buljubašić (mentor)
Committee memberIvana Bestvina Bukvić (predsjednik povjerenstva)
Committee memberIva Buljubašić (član povjerenstva)
Committee memberMarija Tolušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2020-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Kreativnost, nekonvencionalnost, buntovnost, inovativnost i mašta neki su od najbližih pojmova koje se mogu povezati s gerilskim marketingom. Svrha diplomskog rada „Guerilla marketing - primjena među Instagram influencerima“ jest prikazati influencer marketing kao nužnu strategiju marketinga koja čini brendove kompanija vidljivijima velikom broju ljudi te omogućava da se njihovi proizvodi i usluge plasiraju masovnom tržištu. Brojne kompanije sve više posežu za ovakvim načinom oglašavanja gdje ulaze u partnerstva s influencerima čiji su profili masovno posjećivani i koji će najbolje prezentirati i prikazati njihovo ime i njihove proizvode. Poslovanje sa influencerima na Instagramu pokazuje se kao odličan način prodaje i promocije brenda, a bliskost koju influenceri ostvaruju sa svojim pratiteljima znatno utječe na način na koji potencijalni kupci percipiraju neki brend.
Abstract (english)
Creativity, unconventionality, rebellion, innovation and imagination are some of the closest terms we can associate with guerilla marketing. The purpose of the thesis "Guerilla marketing - application among Instagram influencers" is to present influencer marketing as a necessary marketing strategy that makes company brands more visible to a large number of people and allows their products and services to be placed on the mass market. Numerous companies are increasingly resorting to this way of advertising where they enter into partnerships with influencers whose profiles are widely visited and who will best present and display their name and their products. Doing business with influencers on Instagram has proven to be a great way to sell and promote a brand, and the closeness that influencers achieve with their followers significantly affects the way potential customers perceive a brand.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:350795
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-18 10:14:56