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undergraduate thesis
GERILA MARKETING – VANJSKO OGLAŠAVANJE
2020. urn:nbn:hr:251:375340
Šimunović, Iva
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Šimunović, I. (2020). GERILA MARKETING – VANJSKO OGLAŠAVANJE (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:375340

Šimunović, Iva. "GERILA MARKETING – VANJSKO OGLAŠAVANJE." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:375340

Šimunović, Iva. "GERILA MARKETING – VANJSKO OGLAŠAVANJE." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:375340

Šimunović, I. (2020). 'GERILA MARKETING – VANJSKO OGLAŠAVANJE', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:375340

Šimunović I. GERILA MARKETING – VANJSKO OGLAŠAVANJE [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:251:375340

I. Šimunović, "GERILA MARKETING – VANJSKO OGLAŠAVANJE", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:375340

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Metadata
TitleGERILA MARKETING – VANJSKO OGLAŠAVANJE
AuthorIva Šimunović
MentorIva Buljubašić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2020, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
U današnje vrijeme sve više ljudi se okreće nekonvencionalnijim metodama rada i življenja, gdje digitalni svijet preuzima veću ulogu. Gerila marketing bazira se na ostvarenju ciljeva tvrtke kroz promotivne, marketinške i ostale metode koje se koriste u marketinškom svijetu. Gerila marketing prvenstveno je namijenjen malim poduzećima ili poduzećima koja tek grade svoju karijeru, a razlog tomu su mali budžeti koji su potrebni za izgradnju takve jedne tvrtke, dok velike kompanije traže i veću svotu novca. Gerilski marketing nudi nešto novije i originalnije za razliku od tradicionalnog marketinga, pa se tako sa sigurnošću može reći da gerila marketing ima inovativne, inventivne, originalne i netipične ideje, koje uz minimalna ulaganja mogu postići velike rezultate. U završnom radu opisat će se pojam gerila marketinga, njegove glavne ciljeve i odrednice, kao i usporedba gerilskog i tradicionalnog marketinga. Također, u radu će se detaljnije objasniti koje su to vrste gerila oglašavanja, kao i njegove koncepte i principe.
Abstract (english)
Nowadays, more and more people are turning to more unconventional methods of work and living, where the digital world takes on a bigger stake. Guerilla marketing is based on achieving the company's goals through promotional, marketing and other methods used in the marketing world. Guerilla marketing is primarily intended for small businesses or companies that are just building their career, and this is the small budget needed to build such a company, while large companies are looking for a larger amount of money. Guerilla's marketing offers something newer and more original than traditional marketing, so it is safe to say that marketing has innovative, inventive, original and non-personal ideas that can achieve great results with minimal investment. In the final paper, the term guerilla marketing, its main goals and definitions, as well as the comparison of guerrilla and traditional marketing will be described. Also, the paper will explain in more detail what kind of advertising, as well as its concepts and principles.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:375340
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2020-09-16 10:58:10