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master's thesis
Sinjska alka - najprepoznatljiviji brend grada Sinja
2019. urn:nbn:hr:251:391486
Veočić, Ariana
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Veočić, A. (2019). Sinjska alka - najprepoznatljiviji brend grada Sinja (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:391486

Veočić, Ariana. "Sinjska alka - najprepoznatljiviji brend grada Sinja." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:251:391486

Veočić, Ariana. "Sinjska alka - najprepoznatljiviji brend grada Sinja." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:251:391486

Veočić, A. (2019). 'Sinjska alka - najprepoznatljiviji brend grada Sinja', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 10 December 2024, https://urn.nsk.hr/urn:nbn:hr:251:391486

Veočić A. Sinjska alka - najprepoznatljiviji brend grada Sinja [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2019 [cited 2024 December 10] Available at: https://urn.nsk.hr/urn:nbn:hr:251:391486

A. Veočić, "Sinjska alka - najprepoznatljiviji brend grada Sinja", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:251:391486

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Metadata
TitleSinjska alka - najprepoznatljiviji brend grada Sinja
Title (english)Alka of Sinj - the Most Recognizable Brand of the Town Sinj
AuthorAriana Veočić
MentorIva Buljubašić (mentor)
Committee memberMarta Borić Cvenić (predsjednik povjerenstva)
Committee memberIva Buljubašić (član povjerenstva)
Committee memberMarija Tolušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2019-09-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Diplomski rad Sinjska alka – najprepoznatljiviji brend grada Sinja bavi se viteškom igrom Sinjskom alkom te njenim brendiranjem grada Sinja i utjecajem na jačanje dostupne turističke ponude. U radu se kao problem istraživanja ističe činjenica o postojanju duge i bujne povijesti i materijalne i nematerijalne baštine Sinja koja, uz Sinjsku alku, ima potencijal ojačavanja brenda grada Sinja. Istraživanje je provedeno dubinskim intervjuom sa stručnjakom iz prakse te je isto potvrdilo hipoteze da je Sinjska alka najprepoznatljivije obilježje grada Sinja te da ujedno potiče razvoj turističke ponude Grada. Uz to, u radu se navode planovi kojima će se unaprijediti segmente turističke ponude s ciljem ojačavanja brenda grada Sinja. Najbitnije za napomenuti jest da rad, uz Sinjsku alku kao najprepoznatljiviji brend Sinja, istu ističe i kao promotora hrvatske kulturne baštine u svijetu te ju stavlja na mapu država s jedinstvenom i dugotrajnom turističkom ponudom prepoznatom i od strane UNESCO-a. Ključne riječi: Sinjska alka, brendiranje, Sinj, turistička ponuda, kulturna baština
Abstract (english)
The master's thesis Alka of Sinj – the most recognizable brand of the town Sinj deals with the knights tournament Alka of Sinj, its branding of Sinj and its influence on strengthening the available tourist offer. The fact that Sinj has a long and rich history and tangible and intangible heritage which, alongside Alka of Sinj, has the potential to strengthen the brand of the town of Sinj is highlighted as the problem of the research in the thesis. The research was conducted with an in-depth interview with the professional from the field and it has confirmed the hypotheses that the Alka of Sinj is the most recognizable attribute of Sinj and that it encourages the development of the town's tourist offer. Additionally, some of the plans for elevating segments of tourist offer with the goal of strengthening town's brand are presented in the thesis. Most importantly, the thesis, alongside Alka of Sinj as the most recognizable brand of Sinj, showcases Alka as the promotor of croatian cultural heritage in the world and places it on the map of countries with the unique and long-lasting tourist offer that is recognized even by UNESCO.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:391486
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-02-25 17:24:29