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Strategija oglašavanja neprofitnih organizacija na primjeru „RTL pomaže djeci“
Jelena Rebić (2018)
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
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Rebić, J. (2018). Strategija oglašavanja neprofitnih organizacija na primjeru „RTL pomaže djeci“ (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:251168

Rebić, Jelena. "Strategija oglašavanja neprofitnih organizacija na primjeru „RTL pomaže djeci“." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:251168

Rebić, Jelena. "Strategija oglašavanja neprofitnih organizacija na primjeru „RTL pomaže djeci“." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:251168

Rebić, J. (2018). 'Strategija oglašavanja neprofitnih organizacija na primjeru „RTL pomaže djeci“', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 03 April 2020, https://urn.nsk.hr/urn:nbn:hr:251:251168

Rebić J. Strategija oglašavanja neprofitnih organizacija na primjeru „RTL pomaže djeci“ [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2018 [cited 2020 April 03] Available at: https://urn.nsk.hr/urn:nbn:hr:251:251168

J. Rebić, "Strategija oglašavanja neprofitnih organizacija na primjeru „RTL pomaže djeci“", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:251:251168

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Metadata
TitleStrategija oglašavanja neprofitnih organizacija na primjeru „RTL pomaže djeci“
AuthorJelena Rebić
MentorIvana Žužul (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2018, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu opisan je rad neprofitnih organizacija u svim podruĉjima djelovanja od samih zaĉetaka pa sve do danas. Glavni fokus ovoga rada bio je na samom marketingu neprofitnih organizacija i njihovim strategijama oglašavanja. Navode se humanitarne organizacije i udruge kao primjeri neprofitnih organizacija i prouĉava se njihov razvoj i djelovanje te naĉini oglašavanja. Nadalje, kroz primjer humanitarne udruge „RTL pomaţe djeci“ daje se jasnija slika o tome kakav je to dobar marketing oglašavanja i na koje se sve naĉine provodi. U rad su ukljuĉeni i odnosi s javnošću koji su sastavni dio svakog dobrog marketinga organizacije ili poduzeća.
Abstract (english)
This paper describes the work of non-profit organizations in all areas of activity. The main focus was on the marketing of non-profit organizations and their advertising strategies. The development and operation of humanitarian organizations and associations is being studied as an example of non-profit organizations. Further, through an example of a humanitarian association, "RTL Helping Children", gives a clearer picture of good advertising marketing and how it is implemented. The work includes public relations that are an integral part of every good marketing organization.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:251168
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
Created on2020-02-12 11:37:35