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undergraduate thesis
Marketing sadržaja
2018. urn:nbn:hr:251:657451
Skorup, Erna
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Skorup, E. (2018). Marketing sadržaja (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:657451

Skorup, Erna. "Marketing sadržaja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:657451

Skorup, Erna. "Marketing sadržaja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:657451

Skorup, E. (2018). 'Marketing sadržaja', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 21 March 2023, https://urn.nsk.hr/urn:nbn:hr:251:657451

Skorup E. Marketing sadržaja [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2018 [cited 2023 March 21] Available at: https://urn.nsk.hr/urn:nbn:hr:251:657451

E. Skorup, "Marketing sadržaja", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:251:657451

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Metadata
TitleMarketing sadržaja
Title (english)Content Marketing
AuthorErna Skorup
MentorIva Buljubašić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2018, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovome završnom radu navedeni su i objašnjeni pojmovi koji se odnose na sam marketing i strategije oglašavanja te novih oblika marketinga kao što su internet marketing i društvene mreže, kreativne strategije koje pomažu kvalitetnom i relevantnom marketingu, preko kojeg dolazimo do fokusa na marketing sadržaja kao dijelom inovativnog marketinga. Tema marketinga sadržaja obradit će se kroz oblike, usporedbu, ciljeve i faze marketing sadržaja te na kraju doći do zaključka kako on utječe na sam marketing nekog poduzeća.
Abstract (english)
In this paper are stated and explained concepts related to marketing, advertising strategies and new forms of marketing such as Internet marketing and social media and creative strategies that help the quality and relevance of marketing, through which we come to focus on Content marketing as a part of innovative marketing. Content marketing topics will be discussed through forms, comparisions, goals and phases of content marketing and ultimately conclude what is its impact on Marketing for different company's.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:657451
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-02-12 10:23:03