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master's thesis
Utjecaj društvene mreže YouTube na destinacijski marketing
2020. urn:nbn:hr:251:761545
Kranjčević, Veronika
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Kranjčević, V. (2020). Utjecaj društvene mreže YouTube na destinacijski marketing (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:761545

Kranjčević, Veronika. "Utjecaj društvene mreže YouTube na destinacijski marketing." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:761545

Kranjčević, Veronika. "Utjecaj društvene mreže YouTube na destinacijski marketing." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:761545

Kranjčević, V. (2020). 'Utjecaj društvene mreže YouTube na destinacijski marketing', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 04 March 2025, https://urn.nsk.hr/urn:nbn:hr:251:761545

Kranjčević V. Utjecaj društvene mreže YouTube na destinacijski marketing [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2025 March 04] Available at: https://urn.nsk.hr/urn:nbn:hr:251:761545

V. Kranjčević, "Utjecaj društvene mreže YouTube na destinacijski marketing", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:761545

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Metadata
TitleUtjecaj društvene mreže YouTube na destinacijski marketing
Title (english)Influence of YouTube on destination marketing
AuthorVeronika Kranjčević
MentorIva Buljubašić (mentor)
Committee memberIvana Bestvina Bukvić (predsjednik povjerenstva)
Committee memberIva Buljubašić (član povjerenstva)
Committee memberIgor Mavrin (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2020-01-31, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
YouTube kao druga najposjećenija društvena mreža na svijetu, bazira se na video prikazima i najpopularnija je tražilica nakon Google tražilice. Mjesečno je koristi 1.9 milijardi korisnika, a riječ je o najvećoj i najpopularnijoj video društvenoj mreži na svijetu. Koliki utjecaj ona u današnje vrijeme ima na destinacijski marketing i koliko je prepoznata među mladima istražit će se u ovom radu. Cilj je ovoga rada istražiti na skupini mladih rođenih između 1980. i 1995. godine, tzv. generaciji Y, koliki utjecaj na njih ima ova društvena mreža. Samo istraživanje provedeno je pomoću Google ankete na području grada Osijeka. Osim online ankete, proveden je i dubinski intervju s djelatnikom Turističke Zajednice Grada Osijeka. Razlog tomu je proučiti u kojoj oni mjeri koriste društvenu mrežu YouTube i koje su njihove tehnike u privlačenju mladih turista na dolazak u Osijek.
Abstract (english)
YouTube, as the second most visited social network in the world, is video-based and is the most popular search engine after Google search engine. It is used by 1.9 billion users per month, and it is the largest and most popular video social network in the world. How much influence it has today on destination marketing and how much it is recognized among young people will be explored in this paper. The aim of this paper is to investigate a group of young people born between 1980 and 1995, the so-called Generation Y, how much influence this social network has on them. The survey will be conducted using the Google Survey among the Generation Y from the City of Osijek. In addition to the online survey, an in-depth interview with an employee of the City of Osijek Tourist Board will be conducted. The reason for this is to study the extent to which they use the YouTube social network and what their techniques are in attracting young tourists to Osijek.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:761545
Study programmeTitle: University graduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Media Culture
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra kulturologije uz naznaku smjera (magistar/magistra kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-02-07 10:40:52