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undergraduate thesis
Indoor oglašavanje
2018. urn:nbn:hr:251:030140
Radojčić, Laura
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Radojčić, L. (2018). Indoor oglašavanje (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:030140

Radojčić, Laura. "Indoor oglašavanje." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:030140

Radojčić, Laura. "Indoor oglašavanje." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:251:030140

Radojčić, L. (2018). 'Indoor oglašavanje', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:030140

Radojčić L. Indoor oglašavanje [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2018 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:251:030140

L. Radojčić, "Indoor oglašavanje", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:251:030140

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Metadata
TitleIndoor oglašavanje
Title (english)Indoor advertising
AuthorLaura Radojčić
MentorIva Buljubašić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2018, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Konvencionalne metode oglašavanja danas je sve lakše izbjeći i ignorirati gledano od strane potrošača. Televizijske reklame lako je ugasiti, od outdoor oglašavanja lako je otići. Indoor oglašavanjem ostvaruje se kontakt s kupcima kada su neometani drugim aktivnostima, otvoreni za „reklamnu komunikaciju“. Reklamna poruka uspješno dolazi do svoje ciljane skupine te zadržava dugotrajan kontakt s potrošačem – ne može se isključiti ili odložiti. Indoor oglašavanje omogućuje informiranje potrošača o postojanju proizvoda, jačanje prednosti koje proizvod može imati, podsjećanje kupca na proizvod ili uslugu te sve njegove vrijednosti kako bi se zadržavalo njihovo povjerenje.
Abstract (english)
Conventional advertising methods are now easier to avoid and ignore from consumers. Television advertising is easy to quit, from outdoor advertising it's easy to leave. Indoor advertising makes contact with customers when they are undisturbed by other activities, open to "advertising communication". The messenger successfully reaches its target group and maintains long-lasting contact with the consumer - can not be excluded or postponed. Internal advertising lets consumers know about product existence, strengthens the benefits a product can have, reminds a customer of a product or service and all its values to maintain their trust.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:030140
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-01-30 14:32:34