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undergraduate thesis
Utjecaj marketinških trikova na primjeru Coca-Cole
2024. urn:nbn:hr:251:995487
Ratkovčić, Nika
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Ratkovčić, N. (2024). Utjecaj marketinških trikova na primjeru Coca-Cole (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:995487

Ratkovčić, Nika. "Utjecaj marketinških trikova na primjeru Coca-Cole." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:251:995487

Ratkovčić, Nika. "Utjecaj marketinških trikova na primjeru Coca-Cole." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:251:995487

Ratkovčić, N. (2024). 'Utjecaj marketinških trikova na primjeru Coca-Cole', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 04 December 2024, https://urn.nsk.hr/urn:nbn:hr:251:995487

Ratkovčić N. Utjecaj marketinških trikova na primjeru Coca-Cole [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2024 [cited 2024 December 04] Available at: https://urn.nsk.hr/urn:nbn:hr:251:995487

N. Ratkovčić, "Utjecaj marketinških trikova na primjeru Coca-Cole", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:251:995487

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Metadata
TitleUtjecaj marketinških trikova na primjeru Coca-Cole
Title (english)The influence of marketing tricks on the example of Coca-Cola
AuthorNika Ratkovčić
MentorIva Buljubašić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2024-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovom završnom radu istražit će se kako je riječ Coca-Cola postala ''druga najpoznatija riječ na svijetu''. Napredak kompanije te njezin sjajan način poslovanja i održivost na tržištu bili su razlog za odabir ove teme. Marketing je jedan od ključnih elemenata za uspjeh kompanije, stoga će se istražiti koji su marketinški trikovi ovu kompaniju doveli na prvo mjesto u svijetu. Coca-Cola se godinama služi fizičkim, ali i psihološkim trikovima zbog kojih je trenutno jedna od najpriznatijih kompanija na svijetu. Psihološki aspekt može imati veliku ulogu u marketinškim kampanjama ako se zna dobro iskoristiti i ukoliko kompanija može razumjeti želje i potrebe tržišta. Coca-Cola svoj posao odrađuje vrhunski te je iz tog razloga stekla popularnost koja se zadržala do danas.
Abstract (english)
In this paper, I would like to investigate how the word Coca-Cola became "the second most famous word in the world". I have followed this topic all my life through various marketing campaigns, which is why I decided to choose it. Following the progress of the company, I am delighted with its great way of doing business and sustainability on the market throughout the whole century. Marketing is one of the key elements for the company's success, so I will explore what marketing tricks have brought this company to first place in the world. Coca-Cola has been using physical and psychological tricks for years, which is why it is currently one of the most respected companies in the world. I believe that the psychological aspect plays a big role in marketing campaigns if it can be used well if the company can understand the wishes and needs of the market. Coca-Cola does its job superbly and for this reason it has gained popularity that has remained to this day.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:995487
Study programmeTitle: BA in Culture, Media and Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture, medija i menadžmenta (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture, medija i menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-12-04 09:40:41