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master's thesis
Društvene mreže, influenceri i gaming: analiza trendova
2024. urn:nbn:hr:251:232034
Žunić, Lorena
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Žunić, L. (2024). Društvene mreže, influenceri i gaming: analiza trendova (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:232034

Žunić, Lorena. "Društvene mreže, influenceri i gaming: analiza trendova." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:251:232034

Žunić, Lorena. "Društvene mreže, influenceri i gaming: analiza trendova." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:251:232034

Žunić, L. (2024). 'Društvene mreže, influenceri i gaming: analiza trendova', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 11 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:232034

Žunić L. Društvene mreže, influenceri i gaming: analiza trendova [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2024 [cited 2024 November 11] Available at: https://urn.nsk.hr/urn:nbn:hr:251:232034

L. Žunić, "Društvene mreže, influenceri i gaming: analiza trendova", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:251:232034

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Metadata
TitleDruštvene mreže, influenceri i gaming: analiza trendova
Title (english)Social media, influencers and gaming: trend analysis
AuthorLorena Žunić
MentorIva Buljubašić (mentor)
MentorSnježana Barić-Šelmić (komentor)
Committee memberIva Buljubašić (predsjednik povjerenstva)
Committee memberDamir Šebo (član povjerenstva)
Committee memberMarija Šain (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2024-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Videoigre su tek na početku svoga razvoja. Iako ih mnogi smatraju samo razbibrigom, podatci ipak pokazuju da su one mnogo više od same zabave pa čak postaju i izvor prihoda. Ovaj diplomski rad bavi se proučavanjem utjecaja influencera na odluke o kupnji videoigara i dodataka za gaming setup. Rad se osvrće na industriju videoigara u Hrvatskoj te ističe brojne prednosti igranja videoigara. U teorijskom dijelu rada opisani su razni pojmovi vezani uz videoigre, nove medije, društvene mreže i gaming industriju. Također, razmatrana je rastuća gaming industrija u Hrvatskoj s posebnim naglaskom na grad Novsku kao budućeg važnog faktora u ovoj industriji. Metodološki dio rada prikazuje rezultate istraživanja provedenog putem anketnog upitnika među osobama različite dobi i razina interesa za videoigre, dok se u zaključku iznose ključni rezultati koji potvrđuju ili odbacuju hipoteze rada. Cilj istraživanja jest ispitati koliko razne reklame i influenceri utječu na odluke o kupnji videoigara i gaming dodataka.
Abstract (english)
Video games are just the beginning. Although many consider them merely a pastime, data shows that they are much more than just entertainment, and they are even becoming a source of income. This thesis explores the impact of influencers on purchasing decisions related to video games and gaming setup accessories. The work examines the video game industry in Croatia and highlights the numerous advantages of playing video games. The theoretical part of the thesis describes various concepts related to video games, new media, social networks, and the gaming industry. It also considers the growing gaming industry in Croatia, with a special focus on the town of Novska as a future key player in this industry. The methodological section presents the results of research conducted through a survey among individuals of different ages and levels of interest in video games, while the conclusion outlines the key findings that confirm or reject the hypotheses. The aim of the research is to examine how various advertisements and influencers affect decisions to purchase video games and gaming accessories.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:232034
Study programmeTitle: MA in Management in Culture and Creative Industries (double major)
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra menadžmenta u kulturi i kreativnim industrijama (sveučilišni/a magistar/magistra menadžmenta u kulturi i kreativnim industrijama)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-11-06 10:39:42