Augmented Reality (AR) is an innovative technology that merges virtual elements with the physical world, allowing users to experience digital enhancements within a real environment. Unlike virtual reality, AR keeps the user in the real world, adding layers of information or interactive content. Today, AR is widely applied in medicine, architecture, marketing, military applications, as well as in education and entertainment. Cultural centers, as institutions dedicated to the preservation and promotion of cultural heritage, they provide the perfect context for the integration of augmented reality. The integration of augmented reality into cultural centers can significantly enhance the visitor experience while preserving cultural heritage. This paper explores how augmented reality can transform the way various cultural centers operate and communicate with their visitors. Through theoretical analysis and a review of the literature, this paper will highlight the technological aspects of augmented reality, its advantages and challenges, as well as concrete examples of successful application of augmented reality in cultural centers around the world. It will demonstrate how augmented reality can increase the accessibility of information and provide unique and personalized experiences for visitors. The conclusion of the paper will point to the significant role that augmented reality can play in the future of cultural institutions, transforming them into dynamic and interactive spaces that encourage learning, engagement and creativity.