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master's thesis
Utjecaj copywritinga na imidž proizvoda
2024. urn:nbn:hr:251:301256
Janjanin, Isabell
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Janjanin, I. (2024). Utjecaj copywritinga na imidž proizvoda (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:301256

Janjanin, Isabell. "Utjecaj copywritinga na imidž proizvoda." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:251:301256

Janjanin, Isabell. "Utjecaj copywritinga na imidž proizvoda." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:251:301256

Janjanin, I. (2024). 'Utjecaj copywritinga na imidž proizvoda', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 02 October 2024, https://urn.nsk.hr/urn:nbn:hr:251:301256

Janjanin I. Utjecaj copywritinga na imidž proizvoda [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2024 [cited 2024 October 02] Available at: https://urn.nsk.hr/urn:nbn:hr:251:301256

I. Janjanin, "Utjecaj copywritinga na imidž proizvoda", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:251:301256

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Metadata
TitleUtjecaj copywritinga na imidž proizvoda
Title (english)The impact of Copywriting on Product Image
AuthorIsabell Janjanin
MentorIva Buljubašić (mentor)
Committee memberDamir Šebo (predsjednik povjerenstva)
Committee memberIva Buljubašić (član povjerenstva)
Committee memberSnježana Barić-Šelmić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2024-05-23, Croatia
Scientific / art field,
discipline and subdiscipline		INTERDISCIPLINARY FIELDS OF ART
Abstract
Istraživački rad Utjecaj copywritinga na imidž proizvoda analizira ključnu ulogu copywritinga u oblikovanju imidža proizvoda te istražuje percepciju potrošača o istom. Teorijski okvir rada obuhvaća pregled relevantne znanstveno-stručne literature, identificirajući ključne teze i zaključke kako bi se postavila čvrsta osnova za daljnje razmatranje teme. U ovom radu, naglasak je stavljen na slogane, jedan od elemenata copywritinga, te učinke persuazije, koji formiraju imidž proizvoda. Empirijski okvir rada fokusira se na anketno istraživanje koristeći strukturirani upitnik za prikupljanje podataka o stavovima potrošača prema copywritingu i njegovu utjecaju na imidž proizvoda. Kroz sveobuhvatno sagledavanje teorijskih, empirijskih i praktičnih aspekata, rad pridonosi boljem razumijevanju važnosti copywritinga u kontekstu oblikovanja imidža proizvoda na konkurentnom tržištu.
Abstract (english)
The research paper The Impact of Copywriting on Product Image analyzes the crucial role of copywriting in shaping the product image and explores consumer perceptions. The theoretical framework includes a review of relevant scientific and professional literature, identifying key theses and conclusions to establish a solid foundation for further discussion. This study particularly emphasizes slogans as one of the elements of copywriting and highlights the persuasive effects that contribute to shaping the product image. The empirical framework of the paper focuses on survey research, utilizing a structured questionnaire to gather data on consumer attitudes toward copywriting and its influence on the product image. Through a comprehensive examination of theoretical, empirical, and practical aspects, the paper contributes to a better understanding of the significance of copywriting in shaping a product image in a competitive market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:301256
Study programmeTitle: MA in Media and Public Relations (single major)
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra medija i odnosa s javnošću (sveučilišni/a magistar/magistra medija i odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-09-03 08:54:01