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undergraduate thesis
Tehnike i metode pisanja u digitalnom marketingu
2023. urn:nbn:hr:251:873820
Lovrić, Tomislav
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Lovrić, T. (2023). Tehnike i metode pisanja u digitalnom marketingu (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:873820

Lovrić, Tomislav. "Tehnike i metode pisanja u digitalnom marketingu." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:873820

Lovrić, Tomislav. "Tehnike i metode pisanja u digitalnom marketingu." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:873820

Lovrić, T. (2023). 'Tehnike i metode pisanja u digitalnom marketingu', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 17 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:873820

Lovrić T. Tehnike i metode pisanja u digitalnom marketingu [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2023 [cited 2024 November 17] Available at: https://urn.nsk.hr/urn:nbn:hr:251:873820

T. Lovrić, "Tehnike i metode pisanja u digitalnom marketingu", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:251:873820

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Metadata
TitleTehnike i metode pisanja u digitalnom marketingu
Title (english)Writing techniques and methods in digital marketing
AuthorTomislav Lovrić
MentorNebojša Lujanović (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2023-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Rad analizira digitalni marketing kao moderan alat za oglašavanje i poziciju pisaca u industriji digitalnog marketinga. Nadalje, rad definira tehnike, metode i strategije koje se koriste u pisanju u digitalnom marketingu i objašnjava ih na praktičnim primjerima te objašnjava koje se vrste sadržaja koriste u digitalnom marketingu i koje su razlike između tih vrsta. Na kraju rada, analizira se karijera u digitalnom marketingu kao profesionalna opcija za pisce, navode se očekivanja takve karijere te promjena shvaćanja karijere s obzirom na razvoj umjetne inteligencije. U istraživanju su se koristili relevantni radovi stručnjaka za digitalni marketing i praktični primjeri (neke od kojih je osigurao autor rada), kao i profesionalno iskustvo autora koji (u trenutku pisanja) više od tri godine radi kao pisac u digitalnom marketingu. Rezultat istraživanja je zaključak da je digitalni marketing tehnologija budućnosti koja će sadržavati većinu marketinga u bliskoj budućnosti, a pisanje je prvi korak većine projekata u digitalnom marketingu i čini velik dio digitalnog marketinga. Bez obzira na to, pisci moraju biti na oprezu i spremni za prilagodbu na neizbježne promjene koje donosi umjetna inteligencija.
Abstract (english)
This thesis analyses digital marketing as a modern marketing tool and the position of writers in the digital marketing industry. Furthermore, the thesis defines the techniques, methods, and strategies used in digital marketing writing, and it explains them on practical examples, also explaining which types of content are used in digital marketing and what are the differences between the varying types. A career in digital marketing as a professional option for writers is analysed at the end of the thesis, as well as its changing understanding, given the development of artificial intelligence. Relevant works and papers written by digital marketing experts and practical examples (some of which were obtained by the author of the thesis), as well as professional experience of the author who (at the time of writing) had been working as a writer in the digital marketing industry for more than three years, were used in the research. The results of the research lead to the conclusion that digital marketing is the technology of the future which will make up the majority of marketing in the near future, with writing being the first step for most digital marketing projects and making up a large part of digital marketing. Nevertheless, writers need to be vigilant and ready for the inevitable changes brought forth by artificial intelligence.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:873820
Study programmeTitle: BA in Culture, Media and Management
Study programme type: university
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica kulture, medija i menadžmenta (prvostupnik/prvostupnica kulture, medija i menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-10-17 08:31:05