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undergraduate thesis
Rebranding u sportu na primjeru Rukometnog kluba Osijek
2023. urn:nbn:hr:251:712094
Tonković, Tea
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Tonković, T. (2023). Rebranding u sportu na primjeru Rukometnog kluba Osijek (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:712094

Tonković, Tea. "Rebranding u sportu na primjeru Rukometnog kluba Osijek." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:712094

Tonković, Tea. "Rebranding u sportu na primjeru Rukometnog kluba Osijek." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:712094

Tonković, T. (2023). 'Rebranding u sportu na primjeru Rukometnog kluba Osijek', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:712094

Tonković T. Rebranding u sportu na primjeru Rukometnog kluba Osijek [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2023 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:251:712094

T. Tonković, "Rebranding u sportu na primjeru Rukometnog kluba Osijek", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:251:712094

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Metadata
TitleRebranding u sportu na primjeru Rukometnog kluba Osijek
Title (english)Rebranding in sports on the example of Handball club Osijek
AuthorTea Tonković
MentorDamir Šebo (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2023-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Ovaj završni rad bavi se rebrandingom Rukometnog kluba Osijek. U teorijskom se dijelu objašnjava što su to odnosi s javnošću i na koji način funkcioniraju u sportu. Kao izravan pokazatelj produkcijske studije obrađen je Rukometnog kluba Osijek. Predstavljena je njegova povijest i razvitak kluba, na koji način posluje danas, te koji je plan za budućnost. Nadalje, prikazano je istraživanje zastupljenosti sporta u medijima, istraženo je koji je interes praćenja za sportska natjecanja, rekreativno bavljenje sportom te demografski podaci Osoba koje prate rukomet na području Slavonije. Potom je obrađena tema pronalaženja sponzora, odnosno suradnika. Izlistani su primjeri PR kampanje Rukometnog kluba Osijek. U završnom dijelu rada obrađen je novi vizualni identitet Rukometnog kluba Osijek, te načini na kojima je predstavljen a to su press konferencija, logotip, web i društvene mreže. Na kraju se nalazi zaključak, popis literature i popis priloga.
Abstract (english)
The topic of this final paper is the rebranding of the handball club Osijek. The theoretical part explains what public relations are and how they function in sports. As a concrete indicator of the production study, Rukometni klub Osijek was processed. Its history and development of the club, how it operates today, and what the plan is for the future are presented. Furthermore, research on the representation of sports in the media is presented, which is the interest of following for sports competitions, recreational sports and the gender and age of people who follow handball in the area of Slavonia. Then the topic of finding a sponsor or collaborator was discussed. Examples of PR campaigns of the Republic of Osijek are listed. Towards the end of the work, the new visual identity of the Republic of Osijek was discussed, as well as the tools on which it was presented, namely the press conference, logo, web and social networks. At the end, there is a conclusion and a list of references and a list of appendices.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:712094
Study programmeTitle: BA in Culture, Media and Management
Study programme type: university
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica kulture, medija i menadžmenta (prvostupnik/prvostupnica kulture, medija i menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-10-12 15:17:26