As an indispensable part of the everyday life of a modern man, the media often shape how people receive information, are entertained, and are educated, as well as their attitudes and opinions. The presence of the media enables continuous communication, direct or indirect, conveying content to their consumers. However, it is important to ask what exactly this content communicates and how it affects the perception of reality, both individual and social. Not only do the media mediate and transfer pieces of information, but they also direct and shape the ways in which people interpret the events and situations around them. Thus, the media have become a powerful factor in the construction of social reality. This thesis researches the way media communicate and what image of reality they send to their audiences. Furthermore, it studies the goals behind transmitting certain information and how this communication affects the individual and society as a whole. It also raises the question of the relationship between society and the media. The aim of this paper is not only to determine whether the media reflect social values and trends but also whether they actively participate in shaping these values. In this regard, the dynamics of the interrelationship between the media, the individual, and society are analyzed, as well as how this dynamic shapes people's perceptions of the world. This is based on the assumption that the media are not just passive transmitters of information but active constructors of social reality.