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undergraduate thesis
Oglašavanje u turizmu - analiza studije slučaja
2023. urn:nbn:hr:251:602999
Zubin, Jana
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Zubin, J. (2023). Oglašavanje u turizmu - analiza studije slučaja (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:602999

Zubin, Jana. "Oglašavanje u turizmu - analiza studije slučaja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:602999

Zubin, Jana. "Oglašavanje u turizmu - analiza studije slučaja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:251:602999

Zubin, J. (2023). 'Oglašavanje u turizmu - analiza studije slučaja', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 24 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:602999

Zubin J. Oglašavanje u turizmu - analiza studije slučaja [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2023 [cited 2024 November 24] Available at: https://urn.nsk.hr/urn:nbn:hr:251:602999

J. Zubin, "Oglašavanje u turizmu - analiza studije slučaja", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:251:602999

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Metadata
TitleOglašavanje u turizmu - analiza studije slučaja
Title (english)Advertising in tourism - case study analysis
AuthorJana Zubin
MentorMarta Borić Cvenić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2023-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Kroz rad „Oglašavanje u turizmu – analiza studije slučaja“ provedena je analiza oglašavanja u turizmu kroz intervju s jednom od vodećih turističkih kompanija u Hrvatskoj, Aminess d.d. Naime, definirani su pojmovi oglašavanje i turizam, a zatim je prikazana važnost oglašavanja u turističkom i hotelijersko-ugostiteljskom sektoru. Navedeni su koraci koji se trebaju slijediti pri oglašavanju kao što je segmentacija tržišta, definiranje ciljne skupine, a i kako se držati tih koraka i implementirati kreativnost i misiju i viziju kompanije u samo oglašavanje. Važno je kvalitetno izabrati medije u kojima će se oglas prikazivati, bili to novi ili tradicionalni mediji; svaki ima svoje prednosti i mane pa ih treba izabrati na temelju karakteristika potrošača kojima se kompanija pokušava približiti. Analizirani su financijski podatci HTZ-a za 2023. godinu kako bi prikazali važnost oglašavanja i marketinških aktivnosti. Intervju s kompanijom Aminess d.d. pobliže pojašnjava na primjeru kako jedna uspješna turistička tvrtka djeluje u tom pogledu.
Abstract (english)
The paper analyzes advertising in tourism through an interview conducted with one of the leading tourism companies in Croatia, Aminess d.d. Advertising and tourism are defined, and then the very importance of advertising in the tourism, hotel and hospitality sectors is shown. The steps that should be followed in advertising, such as market segmentation, defining the target group, and how to follow these steps and implement creativity and the mission and vision of the company in the ad itself are listed. It is also important to choose the media in which the ad will be shown, be it new or traditional media - each has its advantages and disadvantages, so they should be chosen based on the characteristics of the consumers that the company is trying to approach. The financial data of HTZ for 2023 were also analyzed in order to show the importance of advertising and marketing activities. Interview with the company Aminess d.d. explains in more detail on the example of how a successful tourism company works in this regard.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:602999
Study programmeTitle: BA in Culture, Media and Management
Study programme type: university
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica kulture, medija i menadžmenta (prvostupnik/prvostupnica kulture, medija i menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-14 15:34:58