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master's thesis
Oglašavanje u e-sportu i njegova privlačnost za velike tvrtke
2022. urn:nbn:hr:251:753875
Jurić, Iven
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Jurić, I. (2022). Oglašavanje u e-sportu i njegova privlačnost za velike tvrtke (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:753875

Jurić, Iven. "Oglašavanje u e-sportu i njegova privlačnost za velike tvrtke." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:251:753875

Jurić, Iven. "Oglašavanje u e-sportu i njegova privlačnost za velike tvrtke." Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:251:753875

Jurić, I. (2022). 'Oglašavanje u e-sportu i njegova privlačnost za velike tvrtke', Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:251:753875

Jurić I. Oglašavanje u e-sportu i njegova privlačnost za velike tvrtke [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2022 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:251:753875

I. Jurić, "Oglašavanje u e-sportu i njegova privlačnost za velike tvrtke", Master's thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:251:753875

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Metadata
TitleOglašavanje u e-sportu i njegova privlačnost za velike tvrtke
Title (english)Advertising in e-sports and it's appeal for big companies
AuthorIven Jurić
MentorDamir Šebo (mentor)
MentorSnježana Barić-Šelmić (komentor)
Committee memberMarija Šain (predsjednik povjerenstva)
Committee memberMarta Borić Cvenić (član povjerenstva)
Committee memberSnježana Barić-Šelmić (član povjerenstva)
Committee memberDamir Šebo (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2022-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Abstract
Industrija videoigara danas uspješno stoji rame uz rame s ostalim zabavnim industrijama. U svojim početcima videoigre bile su dostupne samo studentima fakulteta, koji su ih razvijali na sveučilišnim računalima, no razvojem tehnologije pojavile su se konzole koje su ljudi mogli igrati u svojim kućama, a internet je zaslužan za mogućnost igranja s više igrača te je tako došlo i do pojave e-sporta. Pod pojmom e-sporta smatra se disciplina u kojoj se igrači međusobno bore za nagradni fond. On je privlačan velikim tvrtkama jer putem njega mogu približiti svoj proizvod mlađoj publici, ali i u isto vrijeme podržati scenu ulaganjem sredstava (npr. sponzoriranje tima ili natjecanja). Zbog sve veće popularnosti ove discipline, kroz rad se željelo analizirati kako funkcionira oglašavanje velikih tvrtki i koji je njegov značaj. Metodološki okvir rada bavi se ispitivanjem mijenja igrača te analizira oglašivački i sponzorirani sadržaj koji se pojavljuje unutar samih videoigara.
Abstract (english)
Videogame industry today successfully stands with other entertainment industries, in their start videogames were available only to students at colleges, who developed them on university computers, with the development of technology consoles arrived and gave the larger number of people the ability to play them in their own homes, the internet is responsible for the ability to play videogames in multiplayer online, which gave rise to eSports. Under the term eSport we understand the discipline in which players battle each other for a prize pool, it’s attractive to big companies since they can easily showcase their product to younger audiences and send a message and at the same time support the scene by investing in it (for example sponsorship of a team or tournament). Due to this discipline getting more and more recognition, through this paper the goal was to analyze how advertising works in videogames and what it means for big companies. Methodological part of this paper deals with surveying the opinions of gamers and analyses advertising and sponsored content that appears in videogames.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:753875
Study programmeTitle: MA in Media and Public Relations (single major)
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra medija i odnosa s javnošću (magistar/magistra medija i odnosa s javnošću)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-09-29 16:50:03