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undergraduate thesis
Online alati u odnosima s javnošću
2022. urn:nbn:hr:251:334704
Fijačko, Ema
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Fijačko, E. (2022). Online alati u odnosima s javnošću (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:334704

Fijačko, Ema. "Online alati u odnosima s javnošću." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:251:334704

Fijačko, Ema. "Online alati u odnosima s javnošću." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:251:334704

Fijačko, E. (2022). 'Online alati u odnosima s javnošću', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:251:334704

Fijačko E. Online alati u odnosima s javnošću [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2022 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:251:334704

E. Fijačko, "Online alati u odnosima s javnošću", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:251:334704

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Metadata
TitleOnline alati u odnosima s javnošću
Title (english)Online tools in public relations
AuthorEma Fijačko
MentorIvica Šola (mentor)
MentorSnježana Barić-Šelmić (komentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2022-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Public Relations
Abstract
Modernizacija i sve brži razvoj tehnologije i društvenih medija doveli su do promjene načina rada u području odnosa s javnošću. Kako su odnosi s javnošću neizostavni u uspješnom poslovanju svakog poduzetnika, oni su se uzajamno morali poboljšavati i mijenjati kako bi u svakom području ponudili ono što se od njih traži. Značaj odnosa s javnošću primjećuje se od njegove prve pojave 90-ih godina sve do danas. Ovaj rad temelji se na istraživanju različitih načina rada odnosa s javnošću, ovisno o novome mediju u kojemu se pojavljuju. Tako se uspoređuje utjecaj i način rada PR stručnjaka te maksimizacije njihove djelatnosti u različitim novim medijima poput Facebooka, Instagrama, LinkendIna te mnogih drugih. Prvi dio rada opisuje teorijski okvir koji definira pojam odnosa s javnošću te razvoj novih medija i društvenih mreža. Drugi dio rada odnosi se na studiju slučaja koja se bavi analizom korištenja online alata brenda Dove te se u zaključku sintetiziraju interpretirani rezultati.
Abstract (english)
Modernization and the increasingly rapid development of technology and social media have led to a change in the way of working in the field of public relations. As public relations are indispensable in the successful business of any entrepreneur, they had to improve and change each other in order to offer what is required of them in each area. The importance of public relations has been observed since their first appearance in the 90s of the last century until today. The work is based on the research of different ways of working with the public, depending on the new medium in which they appear. Thus, the influence and way of working of PR experts are compared and the maximization of their activity in different new media such as Facebook, Instagram, LinkedIn and many others. The first part of the paper describes the theoretical framework that defines the concept of public relations and the development of new media and social networks. The second part of the paper refers to a case study that deals with the analysis of the use of online tools of the Dove brand, and the interpreted results are synthesized in the conclusion.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:334704
Study programmeTitle: BA in Culture, Media and Management
Study programme type: university
Study level: undergraduate
Academic / professional title: prvostupnik/prvostupnica kulture, medija i menadžmenta (prvostupnik/prvostupnica kulture, medija i menadžmenta)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-09-27 16:29:21