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undergraduate thesis
Implementacija e-marketinga u turizmu
2020. urn:nbn:hr:251:097534
Ivanković, Martina
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Ivanković, M. (2020). Implementacija e-marketinga u turizmu (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:097534

Ivanković, Martina. "Implementacija e-marketinga u turizmu." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:097534

Ivanković, Martina. "Implementacija e-marketinga u turizmu." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:251:097534

Ivanković, M. (2020). 'Implementacija e-marketinga u turizmu', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:251:097534

Ivanković M. Implementacija e-marketinga u turizmu [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2020 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:251:097534

M. Ivanković, "Implementacija e-marketinga u turizmu", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:251:097534

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Metadata
TitleImplementacija e-marketinga u turizmu
Title (english)Implementation of e-marketing in tourism
AuthorMartina Ivanković
MentorIva Buljubašić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2020-09-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Temelji marketinga počivaju na prepoznavanju potreba i želja potrošača. Zadovoljiti njihove potrebe, zadržati kontrolu, glavni su ciljevi svakog marketinškog stručnjaka. Razvojem informacijsko komunikacijskih tehnologija dolazi do velikih promjena u gospodarstvu pa se s toga i marketing s tradicionalnog sve više okreće novoj vrsti e-marketingu. Kao i u svakome poslu tako i u turizmu dobar marketing i promocija destinacije ključni su za razvoj i održavanje dobre turističke potražnje. Informacijske tehnologije pružaju marketingu lakše postizanje ciljeva i bolju promociju. Istraživanja su pokazala kako turistička destinacija, pomoću interneta može ostvariti povezanost na globalnoj razini, promovirati održivi turizam te privući turiste. Cilj ovog rada je prikazati na koje sve načine možemo promovirati turističku destinaciju pomoću informacijsko komunikacijskih tehnologija.
Abstract (english)
The foundations of marketing are based on recognizing the needs and desires of consumers. Satisfying their needs and maintaining control is the main goal of every marketing professional. With the development of information and communication technologies, great changes are taking place in the economy, which is why traditional marketing is rapidly turning into e-marketing. In tourism, as in any business, good marketing and destination promotion are key to developing and maintaining good tourism demand. Information technology makes it easier for marketeers to achieve goals and promote it more. Research has shown that using the internet, a tourist destination can connect globally, promote sustainable tourism and attract tourists. The aim of this paper is to show in which ways we can promote a tourist destination using information and communication technologies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:097534
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-09-21 11:56:55