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undergraduate thesis
MARKETING U TURIZMU
2019. urn:nbn:hr:251:528551
Fabčić, Roberta
Josip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek

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Fabčić, R. (2019). MARKETING U TURIZMU (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:251:528551

Fabčić, Roberta. "MARKETING U TURIZMU." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:251:528551

Fabčić, Roberta. "MARKETING U TURIZMU." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:251:528551

Fabčić, R. (2019). 'MARKETING U TURIZMU', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:251:528551

Fabčić R. MARKETING U TURIZMU [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek; 2019 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:251:528551

R. Fabčić, "MARKETING U TURIZMU", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Academy of Arts and Culture in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:251:528551

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Metadata
TitleMARKETING U TURIZMU
AuthorRoberta Fabčić
MentorIva Buljubašić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Academy of Arts and Culture in Osijek
Osijek
Defense date and country2019, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Čovjek je od samih svojih početaka bio biće koje se kreće i istražuje nove krajeve, a time se nije prestao baviti do današnjih dana. Ono što se svakako promijenilo od tada do danas jest – motiv. Ljudi danas putuju zbog odmora i/ili zabave, želje za učenjem, upoznavanjem različitih kultura, tradicija, liječenja itd. U 21. stoljeću turizam je dodatno napredovao zbog sve specifičnijih zahtjeva koji je uzrokovali nove prilike na tržištu turističkih proizvoda i usluga, a time i stvorile potrebu za dodatnim marketinškim naporima ne bi li tvrtke uspješno identificirale svoje tržišne niše i maksimalno zadovoljili potrebe svojih potencijalnih i trenutnih potrošača. Cilj rada je s toga objasniti ulogu marketinga u suvremenom turizmu, posebno kada se govori o marketinškom okruženju, segmentaciji i destinacijskom turizmu.
Abstract (english)
Since the earliest history, people have been moving and exploring creatures, and they have not stopped to this day. What has certainly changed since then is the motive. People travel today for vacations and / or fun, desire to study, to get to know different cultures, to learn about traditions, healing, etc. In the 21st century, tourism improved due to the increasingly specific requirements that have created new opportunities in the market for tourism products and services, and thus created the need for additional marketing efforts in order for companies to successfully identify their niche markets and maximally meet the needs of their potential and current consumers. The aim of this paper is to explain the role of marketing in contemporary tourism, especially when it comes to marketing environment, segmentation and destination tourism.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:251:528551
Study programmeTitle: University undergraduate interdisciplinary study program in cultural studies; specializations in: Cultural Management, Media Culture, Librarian Science
Course: Cultural Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera (sveučilišni/a prvostupnik/ prvo- stupnica (baccalaureus/ baccalaurea) kulturologije uz naznaku smjera)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2020-02-26 14:45:01